When you look at it closely, moving a company out into the community in this way is common sense. Although the fact that brands traditionally use PR and marketing to drive footfall at stores and online will never change, those now enjoying the greatest success are also taking their businesses to where their customers are, making access to products easier, simplifying the purchase process and introducing new people to what’s on offer.
Pop-ups also offer other benefits, for example businesses looking for a new home can significantly reduce the risk of failure by testing a new location in advance. (Read more.)
Oei Design can help you move your business into a temporary space. Contact us today!