This holiday season, entrepreneurial-minded Spaniards have been establishing pop-up shops called mercadillos, or “little markets,” at which they offer clothing and other goods at deep discounts to the many customers who don’t have much cash to spend on gifts. Some of the items come from larger retailers who have been unable to sell them, while others are sold on a consignment basis with shared profits. To help promote the wares, they rely on Facebook and other social media outlets.

Read the entire article on BigThink.


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