What is a pop-up?

Until a few months ago, I thought a “pop-up” was an old-fashioned three-dimensional card or book that surprised you with a magical foldout that popped up as you opened it. Now, I know modern pop-ups are fleeting events  – whether of food or fashion – that appear, disappear and then reappear, often in surprisingly different spots. No two are alike.

You can’t find out about pop-ups unless you live where they live – on social media.

Great article explaining what a pop-up is, and the best ways to reach them – through social media. Including examples of Hawaiian pop-up stores and restaurants.

Read more on HawaiiBusiness.com.


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