Anthoropologie pop-up is perfected with a florist’s touch

Pop-up shops give floral designers the opportunity to showcase their work in a fresh (and sometimes unexpected) context. In the past year we’ve seen arrangements and installations featured in everything from window displays to runway sets as a way to enhance the [non-floral] product that is being featured. Pop-up shops can benefit both the florist and the retail host in that they can attract customers to the store where the pop-up is being hosted as well as introduce the florist’s work to a new set of potential customers.

Read more.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s