Anthoropologie pop-up is perfected with a florist’s touch

Pop-up shops give floral designers the opportunity to showcase their work in a fresh (and sometimes unexpected) context. In the past year we’ve seen arrangements and installations featured in everything from window displays to runway sets as a way to enhance the [non-floral] product that is being featured. Pop-up shops can benefit both the florist and the retail host in that they can attract customers to the store where the pop-up is being hosted as well as introduce the florist’s work to a new set of potential customers.

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