Pop-up coincides with Australian Open has great success.

Salsa’s Fresh Mex Grill launches a pop-up at annual tennis location down under. With many people in attendance they expect to serve 15,000 burritos during the duration of the event.

Last summer, numerous sporting companies have opened temp locations around London during the Olympic Games.

When opening a pop-up location within a particular event, making sure it’s a good fit is essential. Oei Design can guide you in the right direction if you are unsure. Visit our website for our contact information.

“We achieved sales 30% more than forecasts in the first three days of trade… I expect we’ll serve 15,000 burritos in 14 days,” Carman told Franchising.

Williams says the Australian Open is the ideal event for a pop-up shop.

“Even though the Australian Open is an annual event, it’s still like a pop-up event. It’s very intense for two weeks and then it’s gone again. It’s the same as the Grand Prix,” Williams says.

Read more on SmartCompany and StartUpSmart.



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