M&S, one of UK’s biggest stores opens a two-day pop-up in their flagship location. Shwop Shop will sell secondhand goods donated from public, designers, stylists, visionaries and everyone in between.
A series of sustainable art installations have also been created around the store by the London College of Fashion’s Centre for Sustainable Fashion.
The celebrity shop will be staffed by a host of famous faces throughout the two days including Shwopping guru Joanna Lumley, who said:
“By opening your hearts, minds and your wardrobe and going shwopping, you can not only bag an outfit worn on the red carpet or to a glitzy awards evening, but help the environment too. Fashion with a conscience, it is perfect isn’t it’ By shwopping all we want you to do is give your unwanted items stuffed in the back of your wardrobe a future. Simply bring an old item back every time you buy a new outfit, shwop and shop! Come to the Shwop Shop, shwop and shop and leave with a smile – the world will then feel a better place!”
Since its launch in April, Oxfam has received over 2.8 million items of clothing thanks to Shwopping, worth over £1.8 million for the charity. All money raised by the shop will be used to support Oxfam’s projects around the world working to alleviate poverty.
M&S and Oxfam’s Shwopping collaboration urges shoppers to donate – or ‘shwop’ – an unwanted item of clothing that will go on to be re-sold, re-used or recycled by Oxfam, cutting waste while raising much-needed funds for the charity.
We love this idea of a large chain opening a store with great intentions. Read more on Fibre2Fashion.