Pop goes NYC

 

Treasure & Bond, the Nordstrom-owned Soho store, will host a temporary shop-in-shop featuring the ten CFDA/Vogue Fashion Fund finalists. The boutique opens Monday and will run through May, with five Nordstrom flagships across the US also participating. The deal is a win-win for retail experimentation: the designers are able to see how they test across a handful of American markets and Nordstrom gets the added cool factor of hosting the cream of the up-and-coming crop.

 

Expect to shop the likes of A.L.C., Assembly New York, Giulietta, Illesteva, Jennifer Fisher Jewelry, Wes Gordon, Suno, Jennifer Meyer, Tabitha Simmons, and The Elder Statesman within Treasure & Bond’s 400-square-foot in-store boutique. You might want to hop to it, as Nordstrom execs expect the merchandise to sell out quickly, due to the designers’ cult followings. Read more.

NY Fashion Week kicked off yesterday. With designers, fashion aficionados, and anyone in between ready to see the latest trends in town, it only makes sense the city hosts limited-time shops.

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