Adidas’ giant shoe box

Taking imagination and putting it BACK inside the box. This design was displayed at the 2011 Primavera music festival, but we’ve just now found out about it. Maybe in time to inspire retailers in time for late spring/summer festivals. Coachella, are you paying attention?

What’s interesting is that with a company as well recognized as Adidas, did not actually sell any shoes inside. Instead they focused on creating an interactive photo studio. On the business side of things, this is an example of hype and word-of-mouth advertising without being in-your-face.





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