“Pop-ups,” or temporary installations created to connect with customers at specific sites or events, are, well, popping up more and more these days.
From the very beginning, there’s always been something inherently fun about the pop-up phenomenon. Pop-ups are, by definition, fleeting, a special event, a happening of sorts. (Which means they can also lead to a healthy amount of buzz and/or press.) And, because these efforts are temporary, they often accommodate a level of creativity or risk-taking that permanent campaigns and structures might not.
Read more on Huffington Post.