Women entrepreneurs are riding the wave of two major American trends: a renaissance in urban bicycling and a surging demand for stylish riding apparel. At the National Women’s Bicycling Forum on Monday, the League of American Bicyclists hosted a pop-up shop full of vendors who see functional and stylish clothing as just another front on the effort to make bicycling more appealing to women.

Helmets are decidedly unappealing when it comes to fashion and they present a quandary for women who put safety first. Not only are helmets notorious for messing up one’s coiffure; but a big plastic dome can also ruin even the cutest outfit. Dr. Cheryl Allen-Munley of Bandbox Bicycle Helmets seems to have a solution. Her helmets look like hats that happen to come with a chin strap. The shells can be wrapped with all sorts of designs — from cowgirl hats to berets and everything in between. Women flocked to her booth all day snapping photos of each other and trying on the different styles. Read more on BikePortland

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