JCPenney in-store boutiques to spark positive news outcome


Joe Fresh, Pearl by Georgina Chapman, & Cosabella Amore boutiques to operate inside of your local JCP.

JCPenney, seemingly a permanent fixture in the news these days, seeks to push past the negative financial and branding headlines and tap into customer experience with their new pop-up shops, which will hopefully garner appeal from designer collaborations. .

However, the company had a moment during the Oscars broadcast. The new campaign, a series of commercials introducing JCP’s latest brand partnerships expanded on last year’s rebranding campaign with Ellen DeGeneres. It also boosted activity on Facebook and Twitter, rewarding some followers with gift certificates.

Read more on Brand Channel.



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