4 out of 5 pop-up sign long-term leases

 

Four of the five small businesses that opened in Citipark as part of the River City Co.’s Project: Popup have signed long-term leases and will stay open in downtown, retail recruiter Blair Waddell said.

The program was launched last year and gave five small-business owners free rent for six months, as well as marketing services, facade grants and business development training.

Buckels saved $9,600 in rent through the program and signed a yearlong lease with property owner Steve Hunt after her free six months ended. In all, Berry & Hunt gave away $95,000 in rent. But the investment was worthwhile, Hunt said, because he wanted to refill the plaza after it emptied during the recession.

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