Joe Fresh opens 3-day pop up in LA

Style-setters, color lovers and bargain hunters: say hello to Joe. At 10am today, celebrated Canadian fast-fashion brand Joe Fresh opened its huge three-day pop-up shop in partnership with JCPenney. Sitting pretty at the corner of Melrose and Crescent Heights, the vibrantly hued space is stacked with high-quality, generously priced threads that are already going fast.

What if people really, really love the LA pop-up? Would you ever consider opening a permanent Joe Fresh store?

“That happened to us on Madison and 80th in New York. We opened up a pop-up store there, which was so successful that we turned it into a full-fledged store. As another famous Canadian Justin Bieber once said, “Never say never.'”

Read more on Racked:LA.

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