One Direction to open pop-up in Mall of America

The boy-band phenomenon One Direction is coming to the Mall of America for six weeks.

But the fab five won’t be there in the flesh. A pop-up store offering all manner of swag branded with the likenesses of the British singers opens on March 16, selling posters, calendars, T-shirts and a chance to win prizes — including coveted tickets to their summer tour.

It’s part of the latest push to build the buzz and bottom lines of the English-Irish pop stars, whose meteoric rise has become a $50 million business enterprise.

Read more.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s