Goodwill CEO on why Pop-ups have staying power

Jim Gibbons, CEO of Goodwill Industries, writes a pop-up article on Huffington Post. He states the following as to 5 reasons for why pop-up shopping is here to stay:

  1. Pop-Ups Encourage Creativity
  2. Pop-Up Shops Help Reach New Audiences
  3. The Shops Re-Energize COmmunities
  4. Pop-Ups are Good For Business
  5. The Shops are Good for Nonprofitt

Read his explanations.

 

 

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