Jim Gibbons, CEO of Goodwill Industries, writes a pop-up article on Huffington Post. He states the following as to 5 reasons for why pop-up shopping is here to stay:
- Pop-Ups Encourage Creativity
- Pop-Up Shops Help Reach New Audiences
- The Shops Re-Energize COmmunities
- Pop-Ups are Good For Business
- The Shops are Good for Nonprofitt
Read his explanations.