The meteoric growth is not slowing down anytime soon, he says. “We are currently gaining 100,000 members a month and we are projecting to hit one million members by the end of the year.” Some 70 per cent of sales are in the U.S., predominantly the eastern seaboard, but they also big in California.
So what is different about the Frank & Oak product? First of all, “these are really cool products guys want,” says Song. And the price is right (briefs and Ts are $18 and shirts are around $45; the original concept was clothing under $50, but there are now unstructured sports jackets that hit up to $225).