HTC is hoping to come ahead of competition, which is Samsung Galalxy, with 11-city pop-up tour in the upcoming weeks. Read more about it here.
“HTC One Showrooms are taking the concept of a pop-up store to different place by creating a large, playful, interactive exhibit where we expect people to be entertained and have a new experience with the HTC One at each visit,” said HTC’s Erin McGee, in a prepared statement. “It gives them the chance to truly immerse themselves in everything the phone offers at their own pace – and delivers a different experience than a traditional retail setting. We’ve created a mobility-powered playground that is good for our consumers, and for our retail partners as we send informed customers to their doors.