Uniqlo’s massive traveling pop-up experience

Uniqlo, Japanese clothing designers, have unveiled a pop-up experience in NYC. Dubbed the UT Truck, it will circle the big apple and include a live concert on the weekends. To celebrate this event, they are selling a limited-edition tshirts sold on board. And the big bow on the project is their very own App. Yes, a truck, tshirt, and an app, just to promote the brand and drive fans (literally) crazy. We love it! Read more here. (Photo of truck from The City Roamer.)


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