Great article about the emerging trend of online retailers braving the physical store world and opening their pop-ups.
“The high street isn’t on its last legs, it’s changing,” said Bailey, “and retailers, large and small, need to embrace this change. With an increasing number of people turning to online to do their shopping, the high street needs to offer something that online can’t, and that’s human interaction.
“The future of retail will be around experience. Shops need to be a place where people can see, touch, learn and share. And the high street needs to be a constantly changing environment rather than a stale, static space with large uninspiring stores.”
Read full article on Internet Retailing.