Pop-up as art installations

We’ve said it before and we’ll say it again – pop-ups don’t have to be boring. They can be art pieces. Think about it – would your friends brag and drag you to a beige box or to one that looks like an angular spaceship? It’s been done before with major brands, but a little creativity goes a long way in people’s memories.

“The primary function of the shopping center will no longer be simply the sale of goods, but rather the generation of customer frequency”, Hanna Bomba-Wilhelmi, CEO of RegioPlan Consulting, emphasizes. “Whether the customers then buy at stationary outlets or online doesn’t matter – the main point is that my company reaches the right target group”, the retail expert explains. Surprise effects, innovation, and extraordinarily designed sales areas are more in demand than ever before.

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