Unusual pop up store in giant suitcase

For its new ‘Travel’ collection, Swedish fashion retailer for men Brothers created a pop-up store in the shape of a giant suitcase.

The Suitcase Store is a traveling shop that’s packed with classic-looking, well-cut and comfortable suits and jackets, and matching accessories.

Here at Oei Design, we enjoy the most unusual of pop-up store ideas. We loved Adidas’ giant shoe box, and now Brothers’ giant suitcase. The uniqueness of these shops is a great alternative to the regular ol’ 4-walls. This in itself is a marketing campaign. Read more about this store here.

 

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