New Pop-Up Experiment: UNBRANDED

“Unbranded is an experiment produced by the founders of Need and Foot Cardigan to promote and evangelize Dallas’ burgeoning creative and startup communities”

10414643_702559533162745_7011849784767776035_nThe dynamic duo of Matt Alexander (of Need) and Bryan DeLuca (of Foot Cardigan) have come up with an idea that I find to be rather brilliant. They plan to create a Pop-Up Exhibition that will thus bring to light a group of previously unknown Creatives in the Dallas region. It truly is a place for people to bring what they can do to the table and also have the opportunity to share it with others.

Both Alexander and DeLuca have seen a rise in “Creative and Entrepreneurial activity” in the Dallas region. Alexander states, “These communities, however, are rarely given the opportunity to host events, sell their wares, or engage with their actual customers. Instead, products and designs are produced in a vacuum within the confines of studios and co-working spaces around the city. Unbranded is our solution to that problem.”

For Creatives, Artists, and people of the like, Unbranded is truly a gift. Not only in its concept but also in the fact that for those folks out there that have been looking for a way to get out there, here’s your chance!

Unbranded will open its doors on November first and will stay open up till the end of December. Located at 2614 Elm St. in Deep Ellum, this 1,500-square-foot space will be the new headquarters for Need and  Foot Cardigan, and will also be free space for those that wish to showcase or sell their wares!

To apply as a Pop-Up Exhibitor, or to simply learn more information about this fantastic concept, visit

What was once an empty building, will soon be a Creative’s Haven.

Screen Shot 2014-10-08 at 9.36.19 AM


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