Apple launches new pop-up stores for Apple watches

“To prepare for the big launch, Apple is allegedly setting up pop-up shops in high-end department stores to display and sell the Apple Watch. There will be one in London at Selfridges and one in Paris at Galeries Lafayette. In addition, there are rumors Apple will also set up shop at this year’s South by Southwest in Austin, Texas.”


“According to MacRumors, London’s Selfridges has a section of the store that’s been under construction since the beginning of February. This section is located near the Wonder Room, which is home to Selfridges’s jewelry and watches. MacRumors says Apple is recruiting employees from its surrounding London retail stores for this pop-up shop location.”



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